The Indianapolis fashion outfit Aubry Lane has launched the world’s first women’s handbag with a built-in-life-saving SOS calling feature and GPS tracking, this new line of bags comes in 16 different styles which includes backpacks, totes, laptop bags, shoulder bags etc. and this product is a collaboration between designers and technology experts.
The “soul” of the SOS and GPS handbag lies in the Aubry Lane Amulet, a small emergency cellphone. this compact device settles into a hidden pocket within each of the Aubry Lane bag. and what it does is that it connects to a global, cellular network and keeps track of the purse and your geographical location at any given time.
This innovative handbag, also allows the owner to call or text with your location to a predetermined network of (5) people from the touch of a single button. how cool is that!
The bags according to the Director of Public Relations for Aubry Lane, Catherine Horton are targeted at “women who are on the go, women who travel, women in larger cities, women who uses public transportation ,any woman who is concerned with safety”
Safety is something that is on most women’s mind when they are walking alone at night. and on many occasions many women have had their purse and handbags stolen as well which leads to valuable items never being returned. And for these reasons the merging of fashion and safety came into being.